I love too that prior to couponing I couldn't afford name brand items, I could only afford generic store brand items (not that there is anything wrong with that), but now with the coupons I'm getting the name brand items for cheaper (or free) than the generic store brand! The trick is to pair the coupons with store sales and to use the Albertsons "Twice the Value" coupons. The items in this picture I got from Albertsons and Walmart.
The other trick is to read the coupon blogs (there are several out there), I have previously linked the ones that are my favorites. They do all the research for you and figure out what stores are having sales and which coupons you should pair with them for the best deals. (For example, they told me that there was a coupon for Schick disposable razors in this past Sunday's paper for $2 off and Walmart sells them for $1.97, so if you use the coupon at Walmart, you can get them for free!) They also tell you where you can sign up to get free stuff in your mail, like coupons for free things, etc. The other day I even got free underwear in the mail! One of my favorite coupon blogs is The Coupon Project. I like her because she's local and so she posts local deals. I'd love to hear about your deals that you get!